Social networking tools allow users to create a profile with text, photos and other Web 2.0 applications. The idea is to link your profile to other people using the same tool, over time creating a network of people you know, and people known by the people you know. Some social networking tools allow organizations to have profiles, while others only allow individual profiles. Many social networking tools are comprised of networks based on geographic regions, workplaces, schools or interests. Within this virtual community, you can search for long-lost friends, people with the same interests, or just keep up with what your friends are doing. You can view each other’s profiles and friend lists, send email-type messages to each other, and comment on each other’s posts and photos.
Popular Online Social Networks
* Facebook – most popular with college and university students, Facebook defines itself as “a social utility that connects you with the people around you.”
* MySpace – what began as a place for independent bands to promote their concerts and music has turned into the most popular online social network in the English-speaking world!
* LinkedIn – if Facebook caters to the student crowd, LinkedIn is where you go when you graduate! LinkedIn is “an online network of more than 9 million experienced professionals from around the world, representing 130 industries.”
* Bebo – Bebo describes itself as “the next generation social networking site where members can stay in touch with their College friends, connect with friends, share photos, discover new interests and just hang out.”
These are only a few of the social networks available. Wikipedia has an extensive list of other networks, with their number of users. You are welcome to explore any of these networks, but for this exercise we are going to focus on Facebook.
Facebook began in 2005 as an electronic “facebook” for college students to look up their fellow students so they could learn a little more about them. (Remember the printed facebooks from college? You would rush to it when you saw that cute guy across the dining hall to find out his name, his high school, and other vital stats. Well, some enterprising student created an electronic one.) Facebook expanded last year to let anyone join. You still have to join as part of a network of either a school, a business, or a geographic area. Facebook is now not only still extremely popular with college students, but quickly catching on with high schoolers, giving MySpace a run for its money. Not surprisingly, this year’s SEOmoz Web 2.0 Awards named Facebook the #1 social networking tool.
Now that Facebook has opened its networks to anyone, adults-older-than-college-age are quickly adding their faces. A recent Newsweek article quotes Facebook executives claiming that “more than half its 35 million active users are not college students, and that by the end of this year less than 30 percent of Facebook users will sport college IDs.”
Discovery Resources:
View this 2 minute YouTube video, Social Networking in Plain English to get an overview of how social networking works.
AND/OR
Read some short Newsweek articles about Facebook, including a testimonial from a 40-something user and college students commenting on Why I love it and Why I hate it.
Task #17: Create a Facebook account
1. Go to Facebook‘s website.
2. Register for an account. (Click “Sign up.”)
Fill out your profile. Put as much or as little information as you want to in your profile. Only your friends can see your whole profile.
3. Add a friend. The quickest way to get a sense of what Facebook has to offer is to see how others are using it. To do that, you will need friends! Some of your ITS colleagues who already have Facebook accounts are: Annie Armour, Bryant Camp, Penny Cowan, Mike Forster, Jan Green, Kevin Reynolds, Vicki Sells, Donna Stratton, Heidi Syler, David Syler, and Pat Thompson.
To add a friend:
1. In the upper left-hand corner of the Facebook screen, type a person’s name in the search box.
2. Next to my profile, click on Add to Friends. This is not an instantaneous process. The people you added will get a message in their inbox notifying them that you want to add them as your friend. Once the person accepts, you will see him or her appear in your list of friends.
Once you have friends in Facebook, check out the Groups that they are involved with and the Applications that they have added. That will give you some ideas for things to be involved with. The idea of social networking is that you can see others’ friends and add people from those that your friends’ know. You can click on their profiles from my Facebook page and add them to your friends, too.
Task #18: Blog about your experience
Don’t forget to blog about your Facebook experience. (For example: Do you think you would continue to use Facebook after the Learning 2.0 experience is over? What kinds of things could you see yourself using Facebook for? How can you imagine libraries or schools using Facebook?)

